COPYWRITING

Whether it’s a print ad or brochure, a blog or a Google-friendly website, Paddy delivers copy that communicates, with flair, your marketing goals. He’ll get to the heart of your organisation, discover what sets you apart, and turn that nugget into targeted, persuasive words.

Over the years, he’s penned copy for big names like Amazon, Battersea Dogs Home, Flybe, Glaxo SmithKline, Greenpeace and Standard Life.

Paddy has a particular expertise in tourism. A travel writer for the Guardian, Telegraph and Observer, he has also written for holiday companies and tourism agencies in the UK.

He has a long association with the charity sector. He was head of copy at Action for Children for four years, and has since written fundraising copy for ActionAid, Cancer Research UK, ChildLine, Farm-Africa (for whom he collected case studies in Ethiopia), Safe Haven for Donkeys, RNID, RNLI, Royal Marsden Cancer Charity and Sense, among others.

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